Why a structured approach matters

Two teams changing the same website without a shared plan can create confusion. Before any implementation, we agree who owns approvals, technical changes, content, measurement and rollback decisions.

How we apply the method in practice

We start with a read-only assessment of agreed public pages and any analytics access you authorize. The report includes evidence, expected impact, effort, an owner and a verification step for each priority. With your approval, we hand recommendations to your agency or work alongside it. Changes to your site require your approval and a single accountable implementation owner.

What this approach should produce

A strong method makes findings explainable, repeatable and useful beyond a single report.

01An independent baseline and prioritized action list

Questions to ask any AI audit provider

The provider should be able to answer these questions clearly and show the evidence behind the work.

Who can approve changes to the website?