WHY USE THIS RESOURCE
The gap this guide helps you address
It is easy to focus on tools before the foundation is ready. A short diagnostic conversation can reveal whether the business has clear information and controls.
HOW TO APPLY IT
Turn the guidance into an internal working session
Review the questions with marketing, operations and whoever manages your website. Record evidence rather than relying on yes-or-no opinions, then identify the issues that appear across departments.
USEFUL OUTPUTS
What you should have when you finish
The goal is a clearer starting point and better internal questions—not a false pass-or-fail result.
01A shared internal starting point
WORKING QUESTIONS
Prompts to use as you review your website
Record evidence and examples beside each answer so the discussion leads to practical action.
Can a new visitor explain your offer in one sentence?